Last week I visited a photo agency dealing with mass fashion imagery.
The biglight studio is an old piano factory in old Kentish town. The photography section is housed in the roof which has amazing natural light.
I had been invited to check out a new flat styling table in styleshoots. This clever piece of kit uses a automated piece of software that exposes a shot of the product against black and then white allowing the software to cut the image out. Control controlled by an iPad it utilises live view so visibility for styling is great.
A very smart piece of kit although it uses a continuous light that is fixed which means that you don't get the crispness of the flash and the depth of shadow remains
The idea is that the user doesn't need specific photographic knowledge, but this does mean that things are missed such as ambient light spill onto the scene that would not be picked up by an untrained eye.
To conclude I found it technology over quality and it will definitely not be replacing a skilled photographer any time soon.
For more info search style shoots and/or biglight