Sunday, 10 March 2013

Superdry e-com studio

So finally we are expanding into a new space at Superdry.

For a long time the space that we have produced all of our imagery for our online e-commerce websites has been small, cramped and not fit for purpose. Under these conditions we have still managed to create some decent imagery. Our creative space had been a flooded shed that you need waders to shoot anything. The main studio has been a small area with a lastolite photo curve. Here we shoot all the model imagery along with video. Creating video and stills in he same space has long been a challenge causing shadows with lighting setups getting in the way of each other.

Ever since I joined the studio team a new studio space has been on the cards. Many designs have been etched, locations mentioned and dates pushed back as with all these projects.

This week work has begun in our bespoke and custom designed work space. A brand new white curve will run along the side of our new building to the left flanked by a video cat walk with an antique oak floor and white washed brick walls. Towards the front of the space will be our retouchers and a styling/hair and MUA area. A dividing wall runs along the back of the building separating our light tables for accessories and flat styling. The walls of this space will consist of many textured background oak, brick, jet black etc. allowing more creative banner and email promotion images.

I will keep up to date with the progress of work and look forward to the new work and ideas that the space will inspire.

(Image of old studio space courtesy of Superdry social media)

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